Tuesday, August 26, 2008

The following entry is lifted, whole cloth, from DC radio and television, a local blog thing.





Nats' Radio Ratings "Microscopic"
- 8/26 - We already knew that their TV ratings were in the basement. Now, we hear that the Nationals' radio ratings are so bad that there are more people in the stadium (average attendance 29,990 per game) than hearing them on the radio (cumulative weekly listenership of 26,500). "The numbers are disappointing," says Jim Farley, vice president of news and programming for Bonneville, the company that carries Nats' games via soon-to-be defunct talker 3WT, which had been Washington Post Radio. Farley says the team's poor record alone doesn't explain the results. "There's no storyline for this season," he says. "Who's the hero? Who's the big star (on the team)?" And, Farley concedes that the actual radio audience for the Nationals is "probably lower" than the average reported by Arbitron. More in the DC Post. And what's a Paul Farhi piece without an error or two. "WWWT's two signals are now occupied by Bonneville's all-news station WTOP and its federal news station WFED." Well, not quite. The 107.7 FM signal is now WTOP on the weekdays, but 1500 AM is still talker WWWT. WFED won't take over 1500 and the third WWWT signal on 820 AM until mid-September. Farhi also says that WWWT's call letters have been dropped. Wrong. They're still there.....

1 comment:

Mister Parker said...

No story line other than leading the league in trips to the DL, that is. Stan Kasten and Jim Bowden went dumpster diving for talent, eeked out 89 losses last year, then those guys got hurt and the guys backing them up got hurt and then the guys in the dumpster they passed over the first and second time around got hurt and suddenly we're watching the Harrisburg Senators dressed up in major league uniforms.

It's like pulling up a chair to watch termites eat your brand new kitchen ...